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UX maturity level within a company and how to adapt oneself to influence it as a designer
Marco Ferraz
Design Manager
"You need to realize that you will not know everything, and will never know everything. So that you need to be consistently learning and consistently adapting."
I know that you are managing a team right now, so from your current experience, as well as previous ones, what do you consider as high UX maturity and low UX maturity?
There are a lot of materials out there about UX maturity and design maturity within an organization. I think it comes from the fact that design is still kind of a new field. If you compare with a lot of different fields like other different departments within an organization, even product design and digital product design are relatively new. Maturity is actually when design adapt in a way of thinking and in a way of developing, because design is nothing more that like a process to solve. Can even compare some framework with the way of the thinking, that going on top, decompose to specific problems, really deeply understand it, understand the constraints you have in front of you. And solving that problem with all that mix of ingredients you have. High level maturity happens when design is part of the organization as a driving force. And it should be practiced by the whole organization, even with the C level. Then you have directors, CEO, thinking about the importance of design and importance of not just visual of the products. It is more about the thinking behind solving the problems. And that can be applied not just the product, also for problems from C level, business problems and other kinds of problems.
So as a designer, you mentioned that we should become the driving force, so what can you tell those young designers what should they do to have a good impact on the UX maturity in their organizations?
I think the best thing to do is to, at first, realize that you are not knowing everything from the start. I know that a lot of designers that they try to, or they take upon themselves to solve everything. And almost like I am the designer, that I should be the one who solve every problem. But actually it is not about that. I like to think that when you go to university, when you start to be a designer, and even if when you learn on the job. The main thing you need to learn is not the craft, is not really polishing the pixels, is not really how to interview people. It is actually the thinking, is like unlock your way of thinking. So if you can help others to think the same way, or learn how others perceive things, instead of taking upon yourself to solve things. That is the biggest transformation that you need to have.
Nowadays, there are so many different products, as a designer, how to adapt to new industries, new products?
As today that you need to be consistently learning, and put yourself out there and keep up with what is happening. That is extremely exciting, because product/tech today will be not gone, but will be not as relevant as in two year. The pace of this world is super fast, so we need to be always keep updated. As for adapting, you don’t need to adapt to everything. You will reach to a point in your career when you really would like to learn about something. And you probably become a specialist in that area. And that can be a new type of technology, things like machine learning, which is something that has just come around for designers. And that could be something that you would like to adapt as your preference. And that will be in a lot of businesses. Adapting is very important, it is about always learning. You need to realize that you will not know everything, and will never know everything. So that you need to be consistently learning and consistently adapting.