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The evolving and increasing demand of data visualization and its basic design process
designer
Marco Ferraz
Product Manager @Impraise
#1
"The first thing you need to do for data visualization projects, as also for every single design projects, is to understand that what is the story you want to tell? And what is the problem you are trying to solve? Is data visualization something necessary for your project?"
Why we need data visualization? And what are the typical products for using it?
I am an enthusiast in data visualization. I did some data visualization in the past. So why do we need data visualization? Normally the typical products that need visualization are the tools that need monitor and help to define trends. So those are the mostly commonly used products. Also there are other types of products, such as, infographics that primarily used on print, and they are making their way to web. Those are used to tell a story about big data for instance.
What could be a good design process for designing data visualization projects?
The first thing you need to do for data visualization projects, as also for every single design projects, is to understand that what is the story you want to tell? And what is the problem you are trying to solve? Is data visualization something necessary for your project? As I looking back to previous experience, I see a lot of people referring to “Dashboard” as a solution for a problem, which wasn’t really the best solution. So you need to understand, specially into product, that If you gonna use data visualization for your dashboards, is your product something that requires long-term monitoring. Is your product something like Google Analytics, when you monitoring your website, showing trends and spotting differences for changes of your website? But the most important thing is really the story you are trying to tell. Good data visualization tells you a story and turns very complex information to something easy to understand and digest.
In you mind, do you have any good examples of data visualization? Or any organizations that do this in a right way?
In previous years, it has evolved a lot. So I think like IBM, they did a lot of work, like guidelines, way of using, principles, and they have a whole process of how to do proper data visualization. And Google follows up with also their own guidelines and libraries, and their own ways of presenting. And those are the closest examples I can find. What I found fascinating is things like New York Times, for example, when they have infographics, and when you look at things like campaigns, US elections, and always like good examples of looking into creative ways of creating data visualizations. And they always have animations. And like taking a completely different way of thinking this, like purely analytical perspective, on how to visualize data, sometimes bring fantastic results to the table. And that’s something like a kind of interception of what has been done in the past, such as magazines, and newspapers, which always have this type of visualization of data. And now they have been brought into digital, which also turns data into some more interesting view.